A number of cities around the world participated in Earth Hour a couple of days ago. While there are people who don't believe in the significance of making contributions no matter how small nor are willing to make small sacrifices toward a larger cause, somebody involved in promoting Earth Hour explained its potential effectiveness rather nicely:
It shows that everyone can make a difference collectively by making small changes in their daily lifestyle. Turning off the lights is not a dramatic thing. It's a small action that collectively makes a big difference.
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